Hero MotoCorp rides into Spanish market; expands to 50 countries

Hero MotoCorp announced its official entry into the Republic of Spain in partnership with Noria Motos,part of the Onex Group and Euro 5+ Models. As the world's largest manufacturer of motorcycles and scooters for over 24 years serving a customer base of 125 million+ globally, this expansion marks Hero MotoCorp’s entry into its 50th international market, while strengthening its presence in Europe.

Sanjay Bhan, Executive Vice President, Hero MotoCorp, said, "Hero MotoCorp’s entry into Spain marks a defining milestone in our global expansion journey. Following our foray into Italy, our launch in Spain further strengthens our footprint across Europe – one of the world’s most dynamic two-wheeler markets in the world. With presence now spanning 50 international markets across five continents, we reaffirm our commitment to redefining the future of mobility through next-gen mobility solutions that deliver Limitless Freedom and Limitless Adventure to riders everywhere.”

The Onex Group, through Noria Motos, will make the products available to Spanish customers with 30+ official sales and service outlets in major cities across Spain and plans to expand to 50+ locations by 2026, gradually deploying 100% of its network by 2028. Hero MotoCorp’s robust network of Authorized Dealers and Technical Services at more than 30 locations across the country will guarantee seamless after-sales service and commercial support.

Commenting on this partnership on behalf of Onex Group, Dawinder Wahla Singh, Business Head, Noria Motos said, “We are proud to partner with Hero MotoCorp as they make their debut in the Spanish market. Both Hero MotoCorp and the ONEX Group share a deep commitment to putting customers first and ensuring a seamless ownership experience, supported by a robust sales and service network across the country. The Hunk 440 and Xpulse 200 offer a unique combination of technology and value that will resonate deeply with Spanish consumers.”